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GUJARATI BOOK on Branding, Marketing and Advertising by Sameer Joshi of Sam & Andy

As we know Gujaratis are synonymous to business. They dominate the business community in this country; and a lot of them forms the backbone of SME/MSME businesses. But, being a businessman does not ensure to be a smart marketer. Sometimes the need is not felt for marketing, at other times none reached out to them with a sense of hand-holding. Importantly, there is a dearth of brand-based content in the Gujarati language where at least you can read to clear the cob-webs of existing belief & behaviour.

For the love of writing in his mother tongue, Sameer Joshi has understood the real need gap, accepted the challenge and started writing regular articles on the subject of Brand Management & Marketing in the leading Gujarati newspaper Mumbai Samachar. Those meaningful articles are now compiled into a book for the Gujarati population as “BRAND BANSHE, BUSINESS VADHASHE”. This is published by a leading Gujarati publishing house, and the preface has been penned by an editor of the Mumbai Samachar. Probably, and not backed by facts, this is going to be the first book on this subject matter in Gujarati language. More than as a feather in the hat to be a debut author, Sameer is rather contented to contribute to his mother tongue in whatever little way he could. This is an honest effort taken to keep the print medium alive in the regional languages.

It is a much-needed content, considering that there is a lot of reading material on the subject in English. It will be immensely beneficial for branding and advertising enthusiasts who prefer Gujarati language, and surely will be a gain for this business community as it will only help to re-visit and re-adjust their marketing acumen. This book sincerely tries to fill a real void that existed in this space.

The book covers a wide range of subjects relevant to marketing, branding, and advertising. The book contains edifying and insightful articles which further get divided in 5 sections as: on brand building, on consumer understanding, on advertising, on digital marketing and on the importance of design in marketing & communications. An attempt has been made to simplify thinking in the complex world of disruption & innovation!