About

Empowering Businesses With Practical Solutions For Growth And Success.

Who We Are

Sam & Andy is a brand marketing company that can help brands grow in today & tomorrow’s marketplace. Sameer Joshi & Anindya Ghosh, the head & heart of Sam & Andy, enjoy more than 38+ years of cumulative work experience in strategic marketing, brand management, digital solutions & mainline advertising, having worked in some of the top communication agencies in India & abroad, and renowned corporates in India.

This strategic outfit is based out of Mumbai currently, with clients across India. We service brand and communication agencies both as their strategic marketing & brand planning arm.

The company strongly believes that business problems can be solved through the lens of brand as business & brand form two sides of the same coin, called GROWTH.

At places, we play the role of Plug-N-Play CMO

In our past years of existence, we have worked closely & partnered the top management, founders, business heads, marketing, sales, human resources, digital & ecommerce teams, new product innovation team, and other relevant departments within an organization to instigate transformation both at a holistic & departmental level.

We have our skin in the game and we believe to minimize the gap between brand creation and brand execution.

We believe in untangling complex business challenges by applying the concept of TRINITY – Business, Brand & Consumer Behaviour. You can look at us as your articulative customer/consumer sitting across the table.

Result? (Akhir Hoga Kya?)

Your business can be leveraged for disruptive growth or for transforming an entire organization through the lens of
the discipline of brand.

Get in Touch

Meet Our Founders

Sameer Joshi

Business to Brand Strategist

About Sam:

Deeply passionate about the businesses that he handles as well as the people he works with, be it client or agency. Have managed a wide variety of clients and categories in his 2-decades of work experience. Worked with agencies like JWT, Percept H, McCann & Rediffusion Y&R. Enjoyed partnering brands like Hersheys, Jolly Rancher, Sofit, Godrej Appliances, Godrej SMG, Redtape, PNG Jewellers, SBI MF, NPCI, Bank of Baroda and many more. Won prestigious brands for the agencies as a new business initiative thereby helping in the revenue growth. He has his dedicated weekly column with a leading Gujarati daily Mumbai Samachar”. Also, to his credit, he is a proud author of a book in Gujarati on the same subject called “Brand Banshe. Business Vadhashe”

Anindya Ghosh

Brand to Business Strategist

About Andy:

Has around 2-decades of work experience in strategic planning. Worked with agencies like Publicis, Bates CHI & Partners and was National Head (CSO) of planning at Grey, Bangladesh. He has worked on the marketing side with Aditya Birla Retail & Aptech Global Learning Solutions. He has worked on brands like McDonald’s, Coca-Cola, ITC, Park Avenue Personal Care, Renault Duster, Henko, Glaxo Smithkline, Grameenphone, Cello Pen, Quikr, Bank of Baroda, Mutual Trust Bank - Dhaka and many more. Has prestigious planning led awards like WARC, National Awards for Marketing Excellence & EMVIEs in his kitty as well. Visiting faculty on “Consumer Behaviour” at some of the leading advertising & communications institutes of India.