{"id":392,"date":"2023-04-05T12:26:45","date_gmt":"2023-04-05T12:26:45","guid":{"rendered":"https:\/\/shareittofriends.com\/demo\/sam-and-andy\/html\/post\/?p=392"},"modified":"2023-06-05T06:40:43","modified_gmt":"2023-06-05T06:40:43","slug":"trufid","status":"publish","type":"post","link":"https:\/\/sam-andy.in\/post\/trufid\/","title":{"rendered":"Trufid"},"content":{"rendered":"<p>TRUFID INVESTMENT ADVISORS PVT. LTD II To Build A Strong Brand Out Of The Business In Order To Create A Collective Cohesive Force To Take The Business To The Next Level.  <\/p>\n<p>Wealth Management &#038; Financial Advisory   <\/p>\n<p>Business-to-Brand Strategy I Research &#038; Insights I Brand Identity Creation I Website Development  <\/p>\n<p>HNI &#038; UHNI B2C<\/p>\n<p><strong>Case Study in Brief:<\/strong><br \/>\n&#8211; Category: Investment Advisory<br \/>\n&#8211; Years of Operation: 6 Years <\/p>\n<p><strong>Problem: <\/strong><\/p>\n<ul>\n<li>Though the company was 5 years into operation, the hard truth was: individual founders >>> the brand. Clients know the particular person, rather than the company.  <\/li>\n<li>This is a Knowledge Business with high barriers &#038; high competition.<\/li>\n<li>The state of the business \u2013 small in size, high in ambition. <\/li>\n<li>It\u2019s a David v\/s Goliath scenario. The competitions are far bigger, much more established and with a lot more equity in the market.  <\/li>\n<li>A typical Catch22 situation \u2013 the business needs to grow to be successful and the business needs to be successful to grow. <\/li>\n<li>In a market where reputation is everything, how can the business match the equity of the category giants? How can the brand make its boutique-ness (in terms of size) its advantage?<\/li>\n<\/ul>\n<p><strong>Strategy: <\/strong><\/p>\n<ul>\n<li>There is room in the industry for a differentiated, new-age mindset player if the brand can take on the conventions of the category &#038; liberates it from inefficiencies, and thereby bringing in a different way of doing things. <\/li>\n<li>A brand for the new-age wealthy who are tired of the way this category operates, and seek a new approach to wealth management.<\/li>\n<li>Turning headwinds into tailwinds \u2013 \u201cWhen you brand yourself properly, the competition becomes irrelevant.\u201d ~Dan Schawbel.<\/li>\n<li>Through relevant case studies from the Knowledge-based industry, it was inculcated at the company culture level that brand-building helps to convert this individual equity into collective equity. <\/li>\n<li>Creating new vocabulary to establish thought-leadership &#8211; you\u2019ve heard of \u201cFINSERV\u201d and<br \/>\n\t\u201cFINTECH\u201d before, but what about \u201cFINFLEX\u201d. TRUFID \u2013 the brand that understands, nurtures &#038; believes in \u201cFINFLEX\u201d \u2013 FINANCIAL FLEXIBILITY \u2013 liberating the category from inefficiencies, and <\/li>\n<li>bringing in a different way of doing things, thereby unshackling you from the worries &#038; hurries of your wealth management.<\/li>\n<\/ul>\n<p><strong>Solution:<\/strong> <\/p>\n<ul>\n<li>Sam &#038; Andy conducted extensive in-house research with Ambrosian\u2019s existing clientele to figure out the truths, facts &#038; narrative around the business &#038; the two founders.  <\/li>\n<li>The research led to crafting of the Ethos &#038; Force behind the brand Trufid &#8211; LARGE ENOUGH TO DELIVER &#038; SMALL ENOUGH TO CARE.<\/li>\n<li>Sam &#038; Andy created a culture of balance in the internal belief &#038; behaviour of the company \u2013 \u201cWE BRING THE MIND AND THE HEART AT THE SAME RHYTHM: THE BRILLIANT EXPERTISE AND THE EMOTIONAL, INDIVIDUALISED CARE.\u201d <\/li>\n<li>Sam &#038; Andy arrived at the brand positioning \u2013 THE RESPONSIBILITY OF TRUST.<\/li>\n<li>This brand positioning helped to convert a category hygiene into an \u2018OWNABLE\u2019 value.<\/li>\n<li>This powerful positioning led to the crafting of a New Brand Tagline \u201cTRUST ABOVE ALL. TRUSTED ABOVE ALL.\u201d<\/li>\n<li>The brand identity was extensively designed.<\/li>\n<li>The new brand colour palette was crafted to signify the agility towards a new growth trajectory.  <\/li>\n<li>The Brand Archetype was identified so that it helped to cascade down into the company culture. <\/li>\n<li>The new Brand Website was designed, developed, and launched. <\/li>\n<\/ul>\n<p><strong>Client Level:<\/strong> Domestic<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TRUFID INVESTMENT ADVISORS PVT. LTD II To Build A Strong Brand Out Of The Business In Order To Create A Collective Cohesive Force To Take The Business To The Next Level.  <\/p>\n<p>Wealth Management &#038; Financial Advisory   <\/p>\n<p>Business-to-Brand Strategy I Research &#038; Insights I Brand Identity Creation I Website Development  <\/p>\n","protected":false},"author":1,"featured_media":468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":4,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":442,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts\/392\/revisions\/442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/media\/468"}],"wp:attachment":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}