{"id":390,"date":"2023-04-06T12:21:54","date_gmt":"2023-04-06T12:21:54","guid":{"rendered":"https:\/\/shareittofriends.com\/demo\/sam-and-andy\/html\/post\/?p=390"},"modified":"2023-06-05T06:40:02","modified_gmt":"2023-06-05T06:40:02","slug":"neokred-technologies","status":"publish","type":"post","link":"https:\/\/sam-andy.in\/post\/neokred-technologies\/","title":{"rendered":"Neokred Technologies"},"content":{"rendered":"<p>NEOKRED TECHNOLOGIES PVT. LTD II Brand Re-staging To Signify Business Transformation.  <\/p>\n<p>Fin-tech\/NBFC\/Financial Services\/Banking\/Insure-tech <\/p>\n<p>Brand Strategy I Research &#038; Insights I Brand Identity Creation I Business Transformation Instigator  <\/p>\n<p>B2B<\/p>\n<p><strong>Case Study in Brief:<\/strong><br \/>\n&#8211; Category: Fin-tech &#038; TSP<br \/>\n&#8211; Years of Operation: 4 Years <\/p>\n<p><strong>Problem: <\/strong><\/p>\n<ul>\n<li>Currently, PERCEPTION <<< REALITY of the kind of work done being for businesses. It is considered as a TSP, while the truth is that it works like the backbone for business. <\/li>\n<li>So, its high time to Re-position the brand Neokred to dial up awareness for its promise in a manner that delivers competitive advantage.<\/li>\n<li>Regulatory uncertainty in this category makes it risky to operate. <\/li>\n<li>Growing, but a highly chaotic category with around 4,930 Fin-tech startups in this space. This means there are too many players offering the same service with little differentiation. <\/li>\n<li>A small pie with bloodbath for loyalty \u2013 whether its B2B or B2C, most companies are focused on just 1\/3 of urban population to generate revenue, thereby resulting in cut-throat competition.  <\/li>\n<\/ul>\n<p><strong>Strategy: <\/strong><\/p>\n<ul>\n<li>The need to stand out is critical for survival and growth in a category that has too many players; competing to acquire customers from a limited pie while operating in a challenging regulatory environment. <\/li>\n<li>Opportunity sensing \u2013 an unstoppable category poised for sustained aggressive growth with exponential wings ready to take off.  <\/li>\n<li>The need to build a differentiated brand positioning for Neokred in a manner that gives it a sharp competitive edge \u2013 to be the \u201clighthouse\u201d brand in the category, winning the heart &#038; mind share, resulting in share gain of the Enterprise\u2019s wallet.<\/li>\n<li>The strategy was pegged at the task to go beyond the limitation of cold technology company, and become a brand that stands for \u2013 HUMANENESS WITH TECHNOLOGY. <\/li>\n<li>Not just create awareness (push), but generate demand (pull) \u2013 hence, the transformative need to SHIFT from being a Service Provider to a Product Company. <\/li>\n<\/ul>\n<p><strong>Solution: <\/strong><\/p>\n<ul>\n<li>Sam &#038; Andy arrived at the brand positioning through a thought-through in-house research &#038; insight mapping process. The positioning being arrived \u2013 AT THE HEART OF BUSINESS!<\/li>\n<li>This powerful positioning led to the crafting of a New Brand Tagline \u201cPOWER TO YOU\u201d.<\/li>\n<li>The brand identity was extensively designed.<\/li>\n<li>The new brand colour palette was crafted to signify the business transformation.  <\/li>\n<li>The BRAND\u2019S CUSTOMER-CENTRIC CHARTER was crafted as the guiding force for the business \u2013 \u201cNEOKRED YOUNIVERSE\u201d.<\/li>\n<li>Customer Journey Mapping was done with the help of the Segmentation Approach \u2013 this was done for the BD team to design the relevant business pitch.  <\/li>\n<li>The Brand Archetype was identified so that it helped to cascade down into the company culture. <\/li>\n<li>The brand strategy helped the Founders to answer many questions being sought by the Investors. <\/li>\n<\/ul>\n<p><strong>Client Level:<\/strong> Domestic &#038; International <\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEOKRED TECHNOLOGIES PVT. LTD II Brand Re-staging To Signify Business Transformation.  <\/p>\n<p>Fin-tech\/NBFC\/Financial Services\/Banking\/Insure-tech <\/p>\n<p>Brand Strategy I Research &#038; Insights I Brand Identity Creation I Business Transformation Instigator  <\/p>\n","protected":false},"author":1,"featured_media":467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":3,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts\/390\/revisions"}],"predecessor-version":[{"id":440,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts\/390\/revisions\/440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/media\/467"}],"wp:attachment":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/media?parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/categories?post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/tags?post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}