{"id":388,"date":"2023-04-08T12:18:15","date_gmt":"2023-04-08T12:18:15","guid":{"rendered":"https:\/\/shareittofriends.com\/demo\/sam-and-andy\/html\/post\/?p=388"},"modified":"2023-06-05T06:38:28","modified_gmt":"2023-06-05T06:38:28","slug":"the-talking-spoons","status":"publish","type":"post","link":"https:\/\/sam-andy.in\/post\/the-talking-spoons\/","title":{"rendered":"The Talking Spoons"},"content":{"rendered":"<p>THE TALKING SPOONS II Altogether Creating A New Business Model &#038; A New-age Brand To Future-proof The Business\u2019 Reason To Exist.  <\/p>\n<p>Hospitality &#038; Food-tech  <\/p>\n<p>Sam &#038; Andy\u2019s&#8217; Expertise Used: Brand Strategy I Brand Naming I Brand Identity Creation I Digital Asset Creation I Sales Pitch Drafting As Per The Persona Mapping <\/p>\n<p>B2C<\/p>\n<p><strong>Case Study in Brief:<\/strong><br \/>\n&#8211; Category: Hospitality, Catering Services &#038; Cloud Kitchen<br \/>\n&#8211; Years of Operation: 39 Years <\/p>\n<p><strong>Problem: <\/strong><\/p>\n<ul>\n<li>A known premium wedding caterer, with 35 years of legacy, was losing business traction, not because of competition, but because the cultural &#038; societal codes around the big fat Indian wedding started changing swiftly.<\/li>\n<li>The question was \u2013 where the next growth is going to come from? <\/li>\n<li>How do we future-proof the business with the core equity of catering, event management &#038; hospitality services?<\/li>\n<li>How to change the game to be ahead of the category dynamics and new well-funded brands &#038; food start-ups? <\/li>\n<\/ul>\n<p><strong>Strategy:<\/strong> <\/p>\n<ul>\n<li>Sam &#038; Andy through its in-house research, identified the new trend in the society &#038; culture to build on the business in a new way \u2013 the growth of \u201cHOUSE PARTIES\u201d.<\/li>\n<li>Built the right of passage for the new brand [with the same business expertise of cuisines &#038; master cooking] to succeed in this new market segment without disturbing the legacy business of catering.  <\/li>\n<li>Created completely a new brand with new conversation that translates into transaction; with a new tone &#038; manner; language of sales; servicing codes for the discerning elite and their mindsets; a sense of exclusivity though targeting a wide range of audience; a new brand identity &#038; symbolism.<\/li>\n<li>Strategized a conversational &#038; culturally rich positioning for the new brand in the cluttered &#038; competitive space that nudged a compelling reason for the diverse sets of audience to choose the brand over others.<\/li>\n<\/ul>\n<p><strong>Solution: <\/strong><\/p>\n<ul>\n<li>Sam &#038; Andy arrived at the brand positioning through a thought-through well-researched process. The positioning being arrived at \u2013 EXCELLING THE ART OF SILENT CONVERSATION!<\/li>\n<li>This powerful positioning led to the crafting of a New Brand \u201cTHE TALKING SPOONS\u201d.<\/li>\n<li>The brand identity was designed.<\/li>\n<li>The menu design was done.  <\/li>\n<li>The brand\u2019s digital assets were created from the brand strategy &#038; brand identity.<\/li>\n<li>As per the multiple personas created through the segmentation strategy, relevant &#038; respective draft sales pitches were created.  <\/li>\n<li>The concept of Cloud Kitchen was created as the natural brand extension for incremental revenue generation. <\/li>\n<\/ul>\n<p><strong>Client Level:<\/strong> Domestic<\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE TALKING SPOONS II Altogether Creating A New Business Model &#038; A New-age Brand To Future-proof The Business\u2019 Reason To Exist.  <\/p>\n<p>Hospitality &#038; Food-tech  <\/p>\n<p>Sam &#038; Andy\u2019s&#8217; Expertise Used: Brand Strategy I Brand Naming I Brand Identity Creation I Digital Asset Creation I Sales Pitch Drafting As Per The Persona Mapping <\/p>\n","protected":false},"author":1,"featured_media":466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/comments?post=388"}],"version-history":[{"count":3,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts\/388\/revisions"}],"predecessor-version":[{"id":439,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts\/388\/revisions\/439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/media\/466"}],"wp:attachment":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/media?parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/categories?post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/tags?post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}