{"id":382,"date":"2023-04-10T11:56:27","date_gmt":"2023-04-10T11:56:27","guid":{"rendered":"https:\/\/shareittofriends.com\/demo\/sam-and-andy\/html\/post\/?p=382"},"modified":"2023-06-09T05:39:35","modified_gmt":"2023-06-09T05:39:35","slug":"scriberr","status":"publish","type":"post","link":"https:\/\/sam-andy.in\/post\/scriberr\/","title":{"rendered":"Scriberr"},"content":{"rendered":"<p>SCRIBERR.IN II Change Consumer Behaviour In Order To Create A Niche, Recurring Revenue Generation Business Model<\/p>\n<p>Online Subscription Marketplace <\/p>\n<p>Plug-N-Play CMO &#038; Brand-to-Business Strategy<\/p>\n<p>B2B &#038; D2C<\/p>\n<p><strong>Case Study in Brief:<\/strong><br \/>\n&#8211; Category: Online Subscription For D2C Audience<br \/>\n&#8211; Years of Operation: 5 Years<br \/>\n&#8211; Problem: <\/p>\n<p>(1) From The Business Angle \u2013 The clarity around, is Scriberr another e-com platform just selling another assortment of products or an online subscription aggregator or the next big thing in the online consumer marketplace?<\/p>\n<p>(2) From The Consumer Behaviour Angle \u2013 In India, Subscription as a concept is done, but not accepted!?! For Indians at large, subscription is milk, newspaper, cable, magazines = boring, low involvement, repeat, fixed \u2013 it does not feel like \u2018shopping\u2019. <\/p>\n<p>While \u2018Shopping\u2019 = either in-store or online, but damn exciting; apparently there exists no third option currently\u2026<br \/>\nSo, for the Indian consumers, \u2018Subscription Shopping\u2019 is a new, unfamiliar concept as Subscription &#038; Shopping are disparate &#038; unconnected. The question is how do we change attitude first to change behaviour in the long run? <\/p>\n<p><strong>Strategy: <\/strong><\/p>\n<ul>\n<li>Challenges gave us the nudge to deep dive and explore the opportunities that exist underneath: <\/li>\n<li>The world of decision paralysis v\/s help me make decision &#8211; not just about \u2018aur dikhao\u2019, but about \u2018bolo kya karein\u2026\u2019<\/li>\n<li>FOMO v\/s Celebrating the JOMO world [Rejoice delays\u2026 bring out the fruit of wait]<\/li>\n<li>Tap into Curation, Exploration and building Anticipation \u2013 compelling selling propositions of Subscription Shopping to create wants, desires &#038; aspirations that will eventually turn into habit. Also, a look at \u2018Gifting a Subscription\u2019. <\/li>\n<li>And, most importantly, not to become another e-commerce brand. <\/li>\n<li>Creating value for the supply side by establishing a Recurring Revenue Model<\/li>\n<li>At Sam &#038; Andy, we felt the need to create a BRAND LINGO &#038; BUSINESS BELIEF which <\/li>\n<li>means a win-win transaction for all, where emotion co-exists with the rationality of the deal.<\/li>\n<\/ul>\n<p><strong>Solution:<\/strong> <\/p>\n<ul>\n<li>Arriving at the brand positioning \u201cAAPKE HISAAB SE!\u201d<\/li>\n<li>Managing the business analytics to drive sales through now &#038; here tactical campaigns on a constant basis <\/li>\n<li>Using business analytics as the retention tool for the B2B supply side <\/li>\n<li>Managing the brand &#038; marketing operations on a day-to-day basis  <\/li>\n<li>Briefing &#038; supervising the internal teams to manage business target on a monthly &#038; quarterly basis <\/li>\n<li>Briefing &#038; supervising the external teams \u2013 social media management agency &#038; performance marketing agency <\/li>\n<li>Partnering the CEO &#038; Founder to manage the business stakeholders <\/li>\n<li>Partnering the CEO &#038; Founder to prepare for fund raise opportunities at different VC forums  <\/li>\n<li>Partnering the CEO &#038; Founder to prepare for presentation &#038; PR generation at different public forums <\/li>\n<\/ul>\n<p><strong>Client Level:<\/strong> Domestic<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online Subscription Marketplace <\/p>\n<p>Plug-N-Play CMO &#038; Brand-to-Business Strategy<\/p>\n<p><strong>Case Study in Brief:<\/strong><\/p>\n<p>&#8211; Category: Online Subscription For D2C Audience    <\/p>\n<p>&#8211; Years of Operation: 5 Years <\/p>\n","protected":false},"author":1,"featured_media":375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts\/382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/comments?post=382"}],"version-history":[{"count":7,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts\/382\/revisions"}],"predecessor-version":[{"id":479,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/posts\/382\/revisions\/479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/media\/375"}],"wp:attachment":[{"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/media?parent=382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/categories?post=382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sam-andy.in\/post\/wp-json\/wp\/v2\/tags?post=382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}